Thursday, June 10, 2010
Wake-Up & Smell the Caffeine
Google, a favorite search engine of many people, has recently updated the way that it finds relevant pages and information. Google is leaving behind its “OLD INDEX” for its newest method called “CAFFEINE”. Google Caffeine searches the web is smaller, more relevant sections, and with greater frequency.
Google Caffeine optimizes search for sites that are frequently updated. It’s mean to bring more relevant search results that depend on NEWS, or BLOGS and Social Networks. Additionally, if the search is mobile – I expect it would be folding GPS data into the search results. It has always been true that the more frequently a site is updated with relevant information – the higher you might rank in a web search. Now, more than ever, that is true. In a previous post I spoke of integrating, Facebook, Twitter, Blogs, and YouTube into a site for well rounded SEO. If you have not already – start a blog, or company Facebook account, or executive Twitter account. Your clients are connected --- are you?